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Master’s in Healthcare Practice Administration

Overview of the 6-Month Program

This high-level program integrates knowledge in strategic planning, financial management, digital marketing, and organizational leadership, providing the essential tools to optimize resources, retain patients, and drive the growth of medical and dental practices.

Target Audience: Healthcare professionals, practice owners, and clinical managers.

Faculty

Jessica Castañon, M.A.

Bachelor’s Degree in Business Administration

Master’s in Business Intelligence from Harvard University

Certified in Financial Innovation (IPADE)

Certified in International Taxation (ITAM)

ISO 9001 Auditor

ISO 21001 Auditor

Coaching and Leadership – Tecnológico de Monterrey

Master’s in Education – CEYESOV University

Rafael Ochoa Ruíz, M.A.

Deputy Legal Manager for International Funding at Banobras

Bachelor’s Degree in Economics and Finance – Tecnológico de Monterrey

Degree in Economics – Universidad Carlos III (Madrid, Spain)

Master’s in Finance – EGADE Business School (Tec de Monterrey)

Master’s in Banking and Financial Markets – Universitat Pompeu Fabra Barcelona School of Management

Fundamentals of Modern Clinical Management

Objective: Establish foundational principles of administration applied to medical and dental practices.

Topics:

  • The healthcare professional’s role as an administrator.
  • Management models in private practices.
  • Patient lifecycle analysis (Patient Journey).
  • Efficient organizational design.
  • Key Performance Indicators (KPIs) for clinical settings.

Practical Project: Administrative diagnosis of the participant’s own practice.

Finance for Decision-Making in Practice Management

Objective: Provide financial tools for the sustainable management of healthcare practices.

Topics:

  • Basic financial statements applied to private practices.
  • Cash flow, breakeven point, and profit margins.
  • Financial projections and annual budgeting.
  • Investment evaluation (equipment, renovations).
  • Best practices in taxation and income management.

Practical Project: Financial analysis and creation of an annual budget.

Cost Accounting and Smart Pricing

Objective: Teach how to calculate the real cost of services to set competitive and profitable prices.

Topics:

  • Fixed, variable, and hidden costs
  • Procedure-based costing
  • Service pricing strategy
  • Profitability threshold by treatment
  • Value-based pricing strategies

Practical Project: Cost calculation and redesign of the service fee schedule.

Digital Management Tools and Clinical Technology

Objective: Integrate digital solutions to automate processes, enhance care, and increase efficiency.

Topics:

  • Clinical and administrative management software
  • Automation of scheduling, patient follow-up, and CRM
  • Digital inventory and procurement management
  • Telehealth and electronic health records
  • Data security and regulatory compliance (e.g., NOM-024)

Practical Project: Design of the digital workflow for the practice.

Strategic Marketing and Patient Loyalty

Objective: Develop strategies to attract, retain, and engage high-value patients.

Topics:

  • Practice branding and patient experience
  • Digital marketing: social media, local positioning, and paid campaigns
  • Retention and loyalty strategies
  • Online reputation and review management
  • Measuring ROI in marketing campaigns

Practical Project:Strategic marketing and loyalty plan.

Leadership, Human Talent, and Business Scalability

Objective: Strengthen leadership skills and prepare the practice for growth.

Topics:

  • Clinical leadership and talent management.
  • Team evaluation and development
  • Patient care protocols and service standardization.
  • Expansion models: branches, franchises, partnerships.
  • Strategic planning for medium and long-term growth.

Practical Project: Team development plan and practice growth roadmap.

Final Evaluation

Final presentation of the Master Practice Management Plan, integrating all modules: administrative diagnosis, financial projection, pricing, digital workflow, marketing, and growth strategy.

Program Dates

Module 1: September 5–6 
Module 2: October 3–4 
Module 3: November 7–8 
Module 4: December 5–6 
Module 5: January 9–10 
Module 6: February 6–7

Tuition Fee

MXN $5,500 + VAT (Value Added Tax)